Four people, one shared inbox.
We started in 2023 because small businesses kept getting handed off to account managers. We wanted to do the opposite: four people, one inbox, no middle layer.
Whichever one of us is best for the job picks up.
Six things we actually do.
Why four people, not forty.
The person doing your work should be the person you talk to.
Avi spent six years in big agencies and watched the same pattern: small clients got handed to junior account managers who had to relay everything through senior strategists who never replied. The work suffered because nobody talking to the client knew the work, and nobody doing the work knew the client.
In late 2023, he started taking on a couple of small clients on the side. No deck, no hierarchy, just doing the work and emailing back inside a few hours. They told him it felt different. So he quit and called Ace, then Aayush, then Simran.
Two years in, we're still four. We've turned down work that would have forced us to hire — because the moment you hire account managers, you have to charge for them, and the work suffers. Instead we've raised our rates a bit and kept things small.
We might grow eventually. If we do, it'll be one careful person at a time, hired the same way: a friend of someone who already works here, who's already great at the thing.
How we actually work.
These aren't aspirational values. They're the operating rules — the things we'd lose business over if we broke them.
Sectors we know well.
We're industry-agnostic but we've leaned into what we keep getting hired for. Pattern-books, briefs, and benchmarks for each.
What we use, most days.
We pick boring, well-documented tools. If you have an existing stack we'll work in it; if you're starting fresh, this is roughly what we'd reach for.
How we got here.
Six things we'll never do.
We've been on the receiving end of all of these. None of them produced good work, so we left them at the door.
1 Bell Ave, Beverly Hills.
Small studio above the shops. Whiteboard wall, two Aeron knock-offs, a kettle that's older than the company. You're welcome to come by — just bring biscuits.
5 minutes from Beverly Hills station. Free street parking after 10am.
Things we'd rather you knew upfront.
Things people ask.
Say hello.
Tell us what you're working on. Avi usually replies by end of day.
Email us →