Question 1

What does digital marketing for real estate agencies in Sydney look like?

Accepted Answer

Vendor lead-gen (appraisal enquiries), rental property owner acquisition, suburb-page SEO targeting high-intent terms like "real estate agent [suburb]" and "property management [suburb]", Google Ads for appraisal intent, and website design that captures both vendor and landlord leads on the same site without confusing either audience.

Question 2

Can you help our agency rank for suburb-specific real estate searches?

Accepted Answer

Yes — and that's where the real volume sits. "Real estate agent Surry Hills" and "real estate agent Bondi" are different markets with different competition. Suburb-specific landing pages, local keyword targeting, and Google Business Profile optimisation per office address. Pricing scales with the number of suburbs you want to compete in.

Question 3

How do you generate vendor leads (appraisal enquiries) through digital marketing?

Accepted Answer

Vendor lead-gen focuses on search terms like "how much is my house worth [suburb]" and "sell my home [suburb]". Landing pages with appraisal request forms, Google Ads targeting vendor-intent keywords, and Facebook/Instagram campaigns to homeowner demographics in the suburbs you cover. The form conversion is the metric that matters — not the click.

Question 4

Can you help with property management and rental property owner acquisition?

Accepted Answer

Yes — rental property owner acquisition targets "property management [suburb]" and "rental management fees Sydney". Different intent from vendor leads, different decision cycle. Dedicated landing pages, ad campaigns, and content that addresses the property investor decision (fees, vacancy rates, maintenance response). Often the same agency runs both, but the funnels stay separate.

Question 5

How does your real estate marketing work alongside REA (realestate.com.au) and Domain?

Accepted Answer

REA and Domain are essential for property listings but they're brand-agnostic — they don't build the agency's own search presence. Our work builds the agency's own website and Google presence independently of the portals. The two complement each other: portals for listing inventory, direct search for agency brand and lead capture.

Question 6

What REINSW requirements apply to real estate advertising?

Accepted Answer

The Real Estate Institute of NSW (REINSW) and NSW Fair Trading set requirements for real estate agent advertising, including licence number disclosure, representative disclosures, and restrictions on certain advertising claims. Every campaign we ship for a real estate agency carries the required disclosures as a baseline.

Question 7

Can you help boutique agencies compete with Ray White, LJ Hooker, and major franchises?

Accepted Answer

Boutique agencies often have a local-knowledge and personal-service advantage that major franchise networks can't match at scale. Hyper-local suburb-page SEO, personal brand content for the principal, and review velocity are levers boutiques can pull that franchises generally can't — franchise corporate often controls the website and the SEO settings.

Question 8

What does real estate SEO cost for a Sydney agency?

Accepted Answer

Investment varies by number of suburbs covered, whether Google Ads is in the mix, and the competitiveness of the target suburbs. Single-office agencies competing on 2–3 suburbs sit at Starter or Growth; multi-office agencies covering 6+ suburbs typically need Authority scope and a parallel ad budget.

Question 9

How do you handle Google Ads for real estate appraisal intent?

Accepted Answer

Appraisal-intent Google Ads target high-intent search terms like "property appraisal [suburb]", "free appraisal [suburb]", and "what is my home worth Sydney". Campaigns are structured separately from buyer and rental terms. Flat-fee management, call tracking, and monthly review of which suburb-campaigns produce appraisal form completions — not just clicks.

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