Question 1

How is tradie digital marketing different from HiPages or Airtasker?

Accepted Answer

Lead services rent you leads — pay per click, compete with three to five other tradies, own nothing when you stop paying. Direct marketing owns the asset: your GBP, your rankings, your website, and your review wall. Cost per acquired job drops over time instead of climbing. After 6–12 months most trades clients cut lead-service spend by 50%+; many drop it entirely because direct channels produce better-quality leads.

Question 2

What trades do you actually work with?

Accepted Answer

All of them — plumbers, electricians, builders, carpenters, painters, landscapers, HVAC, roofers, concreters, tilers, glaziers, plasterers, locksmiths, solar installers, fencing contractors, and paving specialists. The local SEO, GBP, and Google Ads playbook is consistent across trades; what changes is the keyword strategy, the seasonal demand patterns, and the service-specific landing page architecture.

Question 3

I am too busy on the tools — how much of my time does this actually need?

Accepted Answer

About 30 minutes a month. We handle the marketing work; you review monthly reports, approve big copy changes, and answer the phone when it rings more. The whole point is that you stay on the tools while the lead engine runs in the background. If you can email us a photo of a finished job once a week, that is a bonus.

Question 4

How fast does tradie SEO move enquiries?

Accepted Answer

Initial ranking improvements on suburb and service-type combinations usually appear inside 60–90 days. Material lead-volume lifts compound from month 4. Google Ads can generate leads within days if the budget and keyword targeting are right. The combination — GBP, local SEO, and targeted paid campaigns — is typically the fastest path to consistent direct lead flow for Sydney tradies.

Question 5

Will you work with my direct competitors in the same suburb?

Accepted Answer

No. We cap clients per trade per service area to avoid conflicts. First in gets the exclusive — if you sign with us for your suburb, we will not take the next electrician or plumber who calls from the next street. Exclusivity is one of the few promises we make without qualification.

Question 6

I am not tech-savvy — can I still work with you?

Accepted Answer

Yes. We handle every technical step: website build or optimisation, GBP setup and management, Google Ads campaign build, content, and reporting. Your job is to do great work, answer the phone, and (occasionally) forward a fresh photo of a finished job for the website gallery. No logins to manage unless you want them.

Question 7

Do you manage Google Business Profile for tradies?

Accepted Answer

Yes — and for most tradies GBP is where the bulk of new enquiries start before they even reach the website. We manage service-area coverage, category selection, team and job-site photos, automated review requests after every job, weekly posts, and Q&A management. Visible lift in GBP calls and direction-clicks is usually the first result clients notice — typically inside the first 60 days.

Question 8

What is included in the flat Google Ads management fee?

Accepted Answer

High-intent keyword targeting per service and suburb, emergency-service ads with after-hours scheduling, call-only campaigns where they outperform standard search, remarketing to your site visitors, and monthly performance review tracked back to actual booked jobs — not just clicks. The management fee is $490 per month flat regardless of what you spend. No percentage-of-spend incentive to overspend your budget.

Question 9

How do you generate reviews for tradie businesses?

Accepted Answer

Automated SMS and email after every completed job, timed 2–4 hours post-job when customer satisfaction is at its peak. Professional response templates for positive and difficult reviews alike — the response to a 1-star review is often more important than the review itself. Most trades clients move from one review a year to three to five a month within 60 days. Review velocity is a direct local ranking signal.

Question 10

What does tradie marketing cost and what reporting do we get?

Accepted Answer

Most trades clients sit in the $990–$2,990 per month range depending on service area, trade type, and how aggressively we need to compete. Flat fee — no lock-in contracts, you own every asset. Monthly reporting covers ranking movements by suburb and service, GBP performance, call tracking attribution, and Google Ads ROAS where applicable. If a campaign is not pulling its weight, we tell you and adjust — not hide it in aggregated numbers.

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