Meta needs at least $50/day per ad set to exit learning. So $1,500/mo ad spend is roughly the floor.

Do you run TikTok ads?

Not as a core service — yet. We're honest: we're strongest on Meta + Google.

How do you report ROAS?

We tie Meta to Shopify/Stripe/whatever you use. Not just "Meta said" numbers.

Service · Meta Ads

Facebook & Instagram ads that don't feel like ads.

Creative-first Meta campaigns. We test ad variations weekly and kill the losers fast. Flat $490/mo management, separate from spend.

Get a quote See pricing

starts at $490/mo · no lock-in

4–6

Creative variants per week

Meta burns through creative — we keep feeding it.

CAPI

Server-side tracking

iOS 14 and ad blockers do not nuke your data.

$490/mo

Flat management fee

Separate from ad spend. No % games.

ROAS+CAC

The numbers we report

Tied back to your Shopify or Stripe — not just Meta's inflated numbers.

What you get

What's in, what's not.

INCLUDED

Creative direction

We brief or write the ad scripts. If you shoot content, we'll tell you what's worth testing.

INCLUDED

Pixel + CAPI setup

Server-side tracking so iOS 14 doesn't nuke your data.

INCLUDED

Weekly creative rotation

Meta burns through creative — we feed it fresh stuff every week.

INCLUDED

Retargeting ladders

Warm audiences, segmented by intent. Not everyone gets the same ad.

NOT US

Boosting posts and calling it a strategy

Real campaign structure.

NOT US

"Viral" organic promises

We buy attention, not wish for it.

Deliverables

What the monthly retainer covers.

Creative direction, media buying, tracking, reporting. Ad spend separate.

Weekly creative rotation

4–6 new variants per week. Scripts, hooks, angles — we brief, you or our partner shoots.

Pixel + CAPI setup

Server-side Conversions API so you are not flying blind post-iOS 14.

Audience laddering

Cold → engaged → warm → purchase. Different creative for each, not one blast.

Weekly media buying

Budget shifts, campaign structure tweaks, ABO/CBO tests, exclusions.

Attribution modelling

We check Meta against your back-end. UTM hygiene, view-through windows, honest numbers.

Monthly review call

30 min, what the ad account is telling us, what we test next.

How it works

A typical engagement.

01 · Week 1

Audit + setup

Pixel, CAPI, catalog, audiences — the plumbing nobody enjoys.

02 · Week 2

Launch

Small budget, 4–6 creative variants, measure what lands.

03 · Week 3+

Scale

Push spend into the winners. Kill losers fast.

04 · Monthly

Report

ROAS, CAC, LTV — the numbers that matter, no vanity.

Deep-dive

Why most Meta accounts underperform.

Creative fatigue

Single ad running for 3 weeks = dead. The single biggest win in 90% of accounts is just shipping more fresh variants.

Broken attribution

Without CAPI, Meta sees maybe 60% of events on iOS. You are optimising on half-blind data.

Over-segmented audiences

Ten tiny interest-based audiences fighting each other. One broad audience, let the algorithm do the work, keep learning intact.

Budget splitting

Splitting $30/day across four ad sets = never exits learning. Consolidate until each set has enough room to learn.

No retargeting intent ladder

Showing the same purchase ad to someone who just visited = waste. The warmer they are, the more specific the offer.

How we stack up

What you get at different price points.

	Cheap "Meta expert" ($200/mo)	Us ($490/mo)	Mid agency ($2–5k/mo)	Big agency ($10k+/mo)
Creative variants/wk	0–1	4–6	2–4	4–8
CAPI setup	No	Yes	Sometimes	Yes
Min ad spend	Any	$1.5k/mo	$5k/mo	$20k/mo
Tied to back-end data	No	Yes	Sometimes	Yes
Fee structure	Flat	Flat	% or tiered	% or tiered
Good for	Hobby	$1.5k–20k spend	$5–50k spend	$20k+ spend